Marketing Hub implementation

HubSpot Marketing Hub implementation: leads sales actually follow up

We configure Marketing Hub around your real funnel: forms and landing pages connected to the CRM, lifecycle stages, lead scoring, handoff to sales, nurturing and campaigns with attribution. So you know which channel drives revenue, not just clicks.

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HubSpot Diamond Solutions Partner
4.9 Verified reviews on HubSpot
9 official HubSpot
certifications
+200 clients in Spain,
Italy and Dubai
19 people on the team
15 in Barcelona · 4 in Dubai

Before the first email goes out

Marketing Hub isn’t a newsletter tool. It’s your funnel.

Plenty of companies use Marketing Hub to send emails and little else. Forms fire notifications into an inbox, leads have no stage, sales can’t tell which ones to prioritise and nobody can say which campaign brought in last quarter’s customers.

A Marketing Hub implementation starts by getting marketing and sales to agree on what a qualified lead is, when it moves to a sales rep and what data is needed to decide. With that in place, we configure capture, scoring, automation and reporting.

The result is marketing measured in opportunities and revenue, and a sales team that receives leads with context.

Talk about my project

When we finish you’ll have

  • Every lead in the CRM with its source, stage and owner
  • Lead scoring that sales understands and trusts
  • Automated nurturing for leads that aren’t ready yet
  • Campaigns measured all the way to opportunity and revenue
  • Consent and subscriptions compliant with GDPR

Deliverables

What we configure when implementing Marketing Hub

The scope depends on your edition and your channels. This is the catalogue we work from.

Capture and landing pages

  • Forms and landing pages connected to the CRM
  • Pop-ups and calls to action
  • Forms on your existing website captured in HubSpot
  • Tracking code and traffic sources

Lifecycle and segmentation

  • Lifecycle stages defined with sales
  • Active and static segments
  • Properties that are useful for segmenting
  • Marketing contacts kept under control

Lead scoring and sales handoff

  • Fit and engagement scoring
  • MQL and SQL criteria in writing
  • Automatic assignment and tasks for reps
  • Alerts when a lead goes unattended

Email and nurturing

  • Branded email templates
  • Workflows by segment and stage
  • Welcome, event and re-engagement flows
  • Authenticated sending domain and A/B tests

Campaigns, ads and attribution

  • Campaigns that group all their assets
  • Ad accounts connected to the CRM
  • Social publishing and measurement
  • Attribution reports by channel and campaign

Consent and GDPR

  • Subscription types by topic
  • Lawful basis recorded on every form
  • Cookie banner and tracking settings
  • Preference centre and unsubscribes

Why Vexco

A Marketing Hub that ends in revenue

01

Marketing and sales in one design

The same team implements Marketing Hub and Sales Hub. Lifecycle stages, scoring and handoff are designed once and work for both departments.

02

Clean data before automation

We deduplicate, tidy up properties and review which contacts are marketing contacts before building a single workflow. Automating on messy data multiplies the mistakes.

03

Connected to your website and tools

Our developers integrate WordPress forms, Shopify stores with Klaviyo, WhatsApp and other channels so no lead is left outside the CRM.

04

Diamond Partner with marketing certifications

We are a HubSpot Diamond Solutions Partner, rated 4.9/5 in HubSpot’s directory, with certifications in Inbound, Email Marketing, Content Marketing and Social Media Marketing.

Method

How we implement Marketing Hub in four phases

A Marketing Hub implementation usually takes 4 to 8 weeks. If it includes migrating from another tool or several integrations, it can take 10-14 weeks.

Audit

Funnel diagnosis

We review your channels, forms, contact database and current tools, and talk to marketing and sales about which leads work and which don’t.

Channel mapPrioritised report

Architecture

Lifecycle and scoring

We define stages, MQL and SQL criteria, scoring and assignment rules, segments and subscription types. You sign it off in writing before we build.

MQL/SQL definitionScoring model

Build

Configuration in sprints

We create forms, landing pages, templates, nurturing workflows, campaigns and dashboards, and connect ads and social accounts. Every week you see and test what we’ve built.

Weekly sprintsTests with real leads

Adoption

Training and measurement

We train marketing and sales on their own campaigns, review the first leads together and fine-tune scoring with real data.

Role-based trainingScoring fine-tuning

Editions

Starter, Professional or Enterprise? It depends on your funnel

We recommend the lowest edition that covers your process. This is general guidance; we confirm it during the diagnosis.

Starter: get lead capture in order

For companies starting to bring leads and communications into the CRM.

  • Forms and landing pages
  • Branded email marketing
  • Simple follow-up automation

Professional: automate and qualify

Usually needed once there is nurturing, scoring and several channels to measure.

  • Nurturing and assignment workflows
  • Lead scoring and campaigns
  • Social media and custom reports

Enterprise: scale and attribute

For large teams, multiple brands or countries and advanced measurement needs.

  • Multi-touch revenue attribution
  • Teams, permissions and brands
  • Custom objects and advanced scoring

Marketing and sales in the same project?

We implement Marketing Hub and Sales Hub together so lead handoff works from day one.

See Sales Hub

Problems we solve

What we hear before a Marketing Hub implementation

Website leads land in an inbox and get lost.

We connect every form to the CRM, record each lead’s source and assign it automatically with a task for the sales rep.

Sales says marketing’s leads are useless.

We get both teams to agree on what an MQL and an SQL are, turn that into lead scoring and track how many leads become opportunities.

We send newsletters but don’t know what drives revenue.

We group emails, landing pages, ads and posts into campaigns and set up reports that go all the way to opportunity and revenue.

We have thousands of contacts and don’t know who we can email.

We review consent and lawful bases, create subscription types and separate marketing contacts from non-marketing ones.

We pay for Professional and only send emails.

We audit the portal and switch on what you’re already paying for: nurturing workflows, scoring, campaigns and reports, with clear priorities.

Every ad platform tells its own story.

We connect your ad accounts to HubSpot so you can see which leads and deals come from each campaign, measured the same way across all of them.

Case studies published by HubSpot

Don’t take our word for it. Take HubSpot’s.

HubSpot has published these implementations as official customer stories, with Vexco as the partner. The figures are the ones HubSpot reports.

Lexidy

Legaltech · Barcelona

+75%higher conversion rate

Automatic lead assignment by nationality and budget, process automation, and tickets that track each lawyer’s workload. Today they operate in 6 countries.

  • Sales Hub
  • Marketing Hub
  • Service Hub
  • Data Hub

Read the case study on HubSpot ↗

Winahost

Holiday rental management

−38%fewer manual touchpoints

From spreadsheets to automated sales and customer service: time to close down 12% and the portfolio managed by Customer Success up 46%.

  • Sales Hub
  • Service Hub

Read the case study on HubSpot ↗

See all case studies

FAQs

What clients ask us before we start

How long does a Marketing Hub implementation take?

Usually 4 to 8 weeks. If the project includes migrating contacts and campaigns from another tool or several integrations, it can take 10-14 weeks. We work in phases so you start capturing leads before we finish.

Which Marketing Hub edition do I need?

The lowest one that covers your process. Nurturing workflows and lead scoring generally require Professional; multi-touch revenue attribution and some advanced scoring features require Enterprise. We recommend an edition after the diagnosis, without selling you licences you don’t need.

How much does a Marketing Hub implementation cost?

It depends on your channels, the number of forms, campaigns and workflows, the state of your contact database and whether integrations or a migration are involved. After the free audit we send you a fixed proposal by phase. The HubSpot licence is separate and depends on the edition and your marketing contacts.

Can you bring our contacts over from another email tool?

Yes. We import contacts, subscription status and consent, clean up duplicates and rebuild in HubSpot the automations worth keeping.

How do you handle GDPR and consent?

We configure subscription types, a lawful basis on every form, the cookie banner and a preference centre, and separate marketing contacts. Legal sign-off on wording and policies is a matter for your legal adviser.

What does Breeze add to Marketing Hub?

Breeze is HubSpot’s AI. Breeze Assistant helps draft emails, landing pages and posts, and Breeze agents, such as the social media agent, automate specific tasks. What’s available depends on your edition and plan; we help you switch it on sensibly.

Does it connect to our website and online shop?

Yes. We capture forms from WordPress or other websites and connect Shopify or PrestaShop stores and tools such as Klaviyo or WhatsApp. Where there’s no native connector, our development team builds the integration.

Free audit

Is your sales process working for you?

In 30 minutes we review how you capture, follow up and close opportunities, in HubSpot, another CRM or Excel, and tell you honestly what we would change first. No commitment, no sales pitch.

Book your free audit See case studies

We reply within 24 business hours.

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