Campaigns without purchase data
You send the same newsletter to someone who buys every month and someone who bought once two years ago, because the CRM can’t see the orders.
Costdiscounts given to people who would have bought anyway
HubSpot for online shops and retail
HubSpot for ecommerce: sell more to the people who already buy from you
We connect HubSpot to Shopify, PrestaShop and Klaviyo so every order, return and consent reaches the CRM. Segment by real purchases, automate repeat orders and give your B2B team and your physical stores the same customer record.
4.9
Verified reviews on HubSpot
9
official HubSpot
certifications
certifications
+200
clients in Spain,
Italy and Dubai
Italy and Dubai
19
people on the team
15 in Barcelona · 4 in Dubai
15 in Barcelona · 4 in Dubai
What we see in online shops
Your shop knows what people buy. Your CRM doesn’t.
The ecommerce platform stores the orders, the email tool stores the opens and the ERP stores the stock. Nobody has the full picture of the customer.
Klaviyo and HubSpot tread on each other’s toes
A customer unsubscribes in one tool and keeps getting emails from the other. Nobody knows which consent is valid.
Costunsubscribes, complaints and GDPR risk
Returns don’t exist for marketing
Someone who has just returned a product gets an email asking for a review or recommending the very thing they sent back.
Costcustomers who never come back
Wholesale and retail customers mixed up
Distributor orders arrive by email, samples are sent without being logged and nobody follows up on the first order.
CostB2B accounts that go cold
The physical store is a black box
Appointments in a separate diary, partial payments noted by hand and a catalogue you can only check in the ERP.
Costin-store sales you can’t measure
Repeat purchases rely on memory
No automations based on replenishment cycles or to win back inactive customers. Everything depends on the next campaign.
Costrecurring revenue slipping away
What we configure
A CRM that understands orders, baskets and repeat purchases
We bring the purchase data that matters into HubSpot and build the segmentation and automation that put it to work.
Orders and products
- Orders with line items, amount, channel and status
- Returns and refunds linked to the order
- Abandoned carts with their value
- Synced product catalogue
Purchase-based segmentation
- Average order value, number of orders and last purchase
- Preferred category and brand
- Consumer, trade or distributor customer
- Channel: online, marketplace or physical store
Lifecycle automation
- Welcome after the first order
- Abandoned cart recovery
- Repeat purchase by replenishment cycle
- Win-back of inactive customers and review requests
B2B pipelines
- Distributor application, samples and first order
- Wholesale orders and quotes
- Follow-up of recurring accounts
- Invoicing in your ERP when the order closes
Retail and physical stores
- Appointments by store and by professional
- Cart with ERP catalogue and stock inside HubSpot
- Partial payments and e-signature
- In-store sales on the same record as online ones
Business reporting
- Revenue by channel and campaign
- Repeat purchase rate and customer lifetime value
- Returns by product and reason
- Performance by store and by professional
Ecommerce integrations
Your shop, your email and your ERP talking to HubSpot
We use the native integration when it’s enough, and build a custom sync when you need returns, consent or your own logic.
Ecommerce platforms
Orders, customers, products and returns.
ShopifyPrestaShopKlaviyo
Email and loyalty
Consent and purchase events in sync.
KlaviyoWhatsAppWordPress forms
ERP, stock and invoicing
Catalogue, stock and invoices without typing anything twice.
HoldedOdoo
Payments and customer service
Payments, issues and appointments on the customer record.
StripeRedsysZendeskGoogle Calendar
How we implement it
From scattered order data to campaigns that sell
First we connect the shop; then we switch on the automations with reliable data.
Data and channel audit
We review your ecommerce platform, your email tool, your ERP and how consent is managed today.
Model design
We decide which orders, products and events reach HubSpot, how they’re associated and which calculated properties you need.
Shop integration
We connect Shopify or PrestaShop with retries, no duplicates and an initial load of your order history.
Consent and email
We unify unsubscribes and preferences between Klaviyo and HubSpot so each customer only receives what they’ve agreed to.
Automation and dashboards
Carts, repeat purchases, win-back and B2B pipelines, with reporting by channel, campaign and store.
Training and optimisation
We train marketing, customer service and store teams, and review the results to fine-tune segments and flows.
Real cases
Shops that no longer type everything twice
FAQs
Questions about HubSpot for ecommerce
Does HubSpot work for ecommerce, or is it just for B2B?
It works for both. In ecommerce, HubSpot adds what the shop platform lacks: a single customer record with orders, emails, conversations and issues, segmentation by purchase behaviour and lifecycle automation.
How does HubSpot integrate with Shopify?
HubSpot has a native Shopify integration that syncs customers, products and orders. When you need returns, consent shared with Klaviyo, several shops or your own rules, we build a custom integration using both platforms’ APIs.
What about PrestaShop or WooCommerce?
Those too. We’ve brought PrestaShop orders into HubSpot, and with WooCommerce we follow the same method: we define what data syncs, how often and how duplicates are avoided before writing a single line of code.
HubSpot or Klaviyo for my shop’s email marketing?
You don’t always have to choose. Many shops keep Klaviyo for ecommerce flows and use HubSpot as their CRM and for B2B. What matters is that consent and unsubscribes are synced both ways.
Can I manage B2B and B2C customers in the same HubSpot?
Yes. We separate customer types with different properties and pipelines: consumers go into automated flows, while distributors go into a sales pipeline with samples, quotes and wholesale orders.
Does HubSpot work for physical stores?
Yes. For a retailer with several stores, we built a cart inside HubSpot with Holded’s catalogue and stock, partial payments, e-signature and an appointment calendar by store and professional, all with custom UI extensions.
Free audit
Is your HubSpot working for you?
In 30 minutes we review your CRM, your processes and your integrations, and tell you honestly what we would change first. No commitment, no sales pitch.
We reply within 24 business hours.