Portal leads land in the inbox
Idealista (Spain’s leading property portal) and the rest send an email with a name, phone number and message. Someone copies it over by hand when they can, or doesn’t.
Costleads left unanswered for hours
HubSpot for real estate
HubSpot for real estate: your listings and your leads in one place
We connect HubSpot to your real estate software and to the property portals so every listing, lead and viewing is recorded without anyone typing a thing. Acquisition, sales and lettings, all working from the same data.
4.9
Verified reviews on HubSpot
9
official HubSpot
certifications
certifications
+200
clients in Spain,
Italy and Dubai
Italy and Dubai
19
people on the team
15 in Barcelona · 4 in Dubai
15 in Barcelona · 4 in Dubai
Daily life at an agency
Your listings are in one place. Your clients, in another.
The real estate software manages the properties; the agent’s inbox and phone manage the people. In between, leads, viewings and sole-agency instructions slip away.
You don’t know which property each lead asked about
Without the listing reference, the agent calls with no context, and you can’t tell which portal or property is driving sales.
Costunmeasured portal spend
Out-of-date records
The price drops or a flat is reserved in the real estate software, but the agent is still quoting last week’s details.
Costviewings of properties already reserved
Publishing a development means copy and paste
Every development and every unit type is entered several times: in the CRM, in Inmovilla and on the portals.
Costhours of back-office work per development
Owners with no follow-up
The owner who asked for a valuation months ago never gets a call. When they decide to sell, they sign with another agency.
Costlost instructions and sole agencies
Holiday lets run on their own
Airbnb and Booking reservations live on another platform and the guest never makes it into your database.
Costguests who never book direct again
What we configure
A HubSpot built to sell and let property
We don’t squeeze your agency into a generic CRM: we model properties, owners and transactions exactly as you work.
Properties object (Listings)
- Reference, transaction, property type, price, area, size and status
- Sync with change detection from your software
- Linked to the owner, interested parties and deals
- Price and status history
Contacts and roles
- Owner, buyer, tenant and investor
- Labelled associations: “owner of”, “interested in”
- Search preferences: area, budget and property type
- Deduplication by phone and email
Pipelines by transaction
- Acquisition: valuation, instruction and sole agency
- Sales: lead, viewing, offer, deposit and completion
- Lettings: application, viewing, referencing and tenancy agreement
- New developments: reservation, private contract and handover
Automation
- Lead assigned to the agent for that area
- Immediate call task and viewing reminder
- Buyer alerts when a matching property comes in or drops in price
- Owner follow-up after the valuation
Lead capture
- Email parsing of portal leads with the listing reference
- Website forms linked to the property
- WhatsApp conversations on the record
- Source and portal stored on every contact
Reporting for leadership
- Leads and closed transactions by portal
- First response time by agent
- Viewings per property and days on the market
- Acquisition and sales funnel by branch
Real estate integrations
We connect HubSpot to your real estate ecosystem
Your real estate software remains the source of your portfolio. HubSpot becomes the place where you work with people.
Real estate software
Portfolio synced with the Listings object and publishing from the record.
MobiliaInmobaliaResales OnlineInmovilla
Portals and channels
Every lead arrives with its source and the property reference.
IdealistaOther portals via emailWordPress formsWhatsApp
Holiday lets
Every reservation becomes a deal linked to the guest and the property.
AirbnbBooking
Calendar and invoicing
Viewings in the agent’s calendar and fees invoiced without re-typing.
Google CalendarHolded
How we implement it
From a scattered portfolio to a live real estate CRM
We start with what costs the most money: the leads that get lost.
Agency audit
We review your real estate software, the portals you publish on, how leads come in and how they’re shared out among agents.
Real estate data model
We define the Properties object, contact roles, associations and the acquisition, sales and lettings pipelines.
Portfolio sync
We connect Mobilia, Inmobalia, Resales Online or Inmovilla with change detection, no duplicates and a test mode before going live.
Portal leads
We set up email parsing for each portal, assignment by area and immediate-response tasks.
Automation and reporting
Buyer alerts, owner follow-up and dashboards by portal, agent and branch.
Training and go-live
We train agents and back office using their own properties and support them through the first few weeks.
Real cases
A real estate business that already works this way
FAQs
Questions about HubSpot for real estate
Does HubSpot work as a real estate CRM?
Yes, if it’s configured for the industry. HubSpot includes a properties object (Listings) that we link to owners, interested parties and deals. With the right integrations, the portfolio updates itself and agents work every lead with the property in front of them.
Do I have to give up my real estate software?
No. Mobilia, Inmobalia, Resales Online or Inmovilla keep managing the portfolio and publishing. HubSpot handles what those programs don’t do well: sales follow-up, automation, email marketing and reporting by channel.
How do leads from Idealista and other portals get into HubSpot?
Portals send an email for every enquiry. We read that email automatically, extract the name, phone, message and listing reference, create or update the contact, link it to the property and assign it to the right agent.
Can HubSpot be integrated with Inmovilla, Mobilia or Resales Online?
Yes. We’ve synced properties from Mobilia, Inmobalia and Resales Online to the Listings object with change detection, and published developments on Inmovilla with one click from the HubSpot record.
Does it work for holiday lets too?
Yes. Airbnb and Booking reservations can come in as deals linked to the guest and the property, so you can measure occupancy per property and contact past guests to encourage direct bookings.
How long does it take to implement a real estate CRM in HubSpot?
A Sales Hub implementation usually takes 4 to 8 weeks. If the portfolio has to be synced with one or more real estate programs and portals connected, the project can take longer. We plan it in phases so portal leads are working as soon as possible.
Free audit
Is your sales process working for you?
In 30 minutes we review how you capture, follow up and close opportunities, in HubSpot, another CRM or Excel, and tell you honestly what we would change first. No commitment, no sales pitch.
We reply within 24 business hours.