A portfolio that’s always up to date
Properties from three platforms, kept current in HubSpot and linked to contacts and deals.
Real estate
HubSpot for real estate: an agency connects its portals and publishes developments in one click
We synced properties from three platforms into HubSpot’s Listings object, automated publishing to Inmovilla and turned portal emails into leads ready to work.
3
property sources: Mobilia, Inmobalia and Resales Online
1 click
to publish a development on Inmovilla from HubSpot
0
portal leads copied into the CRM by hand
- Industry
- Real estate: sales, new developments and holiday lets
- Company type
- Agencies with their own portfolio and developments
- Systems
- Mobilia, Inmobalia, Resales Online, Inmovilla and HubSpot
- In HubSpot
- Listings object, contacts and deals
- Duration
- In phases
The challenge
The portfolio lived outside the CRM
Properties were managed in Mobilia, Inmobalia or Resales Online (real estate software widely used in Spain), while the sales team worked contacts in HubSpot. To find out which property each client was interested in, they had to jump from one tool to another.
Publishing a development on Inmovilla meant re-entering the data by hand. And portal leads arrived by email: someone had to read them and add them to the CRM, with the risk that they went unanswered.
The solution
Properties and leads inside HubSpot
Properties in the Listings object
We synced the Mobilia, Inmobalia and Resales Online portfolio with HubSpot’s Listings object, including each property’s details.
Change detection
The integration detects which properties have changed and updates only those, with no duplicates and no unnecessary full loads.
One-click publishing to Inmovilla
From the development’s record in HubSpot, one button publishes it on Inmovilla using the data already in the CRM.
Portal leads via email parsing
We automatically read the emails the portals send and create or update the contact in HubSpot, ready for the sales rep to work.
Bookings as deals
For holiday lets, Airbnb and Booking reservations come into HubSpot as deals so every stay can be followed up.
The results
The entire real estate operation in one CRM
Publishing is no longer a chore
A development goes from HubSpot to Inmovilla in one click, with no re-entering data.
No lead left sitting in the inbox
Portal emails are automatically turned into contacts in the CRM.
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