{"id":2770,"date":"2023-07-25T12:21:56","date_gmt":"2023-07-25T10:21:56","guid":{"rendered":"https:\/\/vexcosolutions.com\/?p=2770"},"modified":"2023-07-25T16:39:41","modified_gmt":"2023-07-25T14:39:41","slug":"case-study-crm-set-up-start-up","status":"publish","type":"post","link":"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-crm-set-up-start-up\/","title":{"rendered":"Configuraci\u00f3n de CRM"},"content":{"rendered":"<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"ecosystem\" style=\"color:#000000\">Descripci\u00f3n general<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una strartup de gesti\u00f3n de eventos enfrent\u00f3 desaf\u00edos para gestionar sus actividades de ventas y marketing, realizar un seguimiento de la informaci\u00f3n de los asistentes y comunicarse con patrocinadores y oradores. Para abordar estos problemas, implementaron HubSpot, una herramienta l\u00edder de CRM y automatizaci\u00f3n de marketing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">El reto<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La startup tuvo dificultades para gestionar leads de manera efectiva y medir el \u00e9xito de sus campa\u00f1as de marketing. Encontraron desafiante realizar un seguimiento de la informaci\u00f3n de los asistentes y comunicarse de manera efectiva con patrocinadores y oradores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These issues caused inefficiencies and slowed down the event management process, making it difficult for the company to scale.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:95px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"706\" data-attachment-id=\"2804\" data-permalink=\"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-crm-set-up-start-up\/crm-suite-graphic-es-qa-2-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?fit=5044%2C3476&amp;ssl=1\" data-orig-size=\"5044,3476\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CRM-Suite-Graphic-ES-QA-2-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?fit=1024%2C706&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=1024%2C706&#038;ssl=1\" alt=\"\" class=\"wp-image-2804\" srcset=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=1024%2C706&amp;ssl=1 1024w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=300%2C207&amp;ssl=1 300w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=768%2C529&amp;ssl=1 768w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=1536%2C1059&amp;ssl=1 1536w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=2048%2C1411&amp;ssl=1 2048w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?resize=1200%2C827&amp;ssl=1 1200w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/CRM-Suite-Graphic-ES-QA-2-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Our partner<\/em>s<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">NUESTRA SOLUCI\u00d3N<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Implementamos HubSpot, comenzando por identificar sus metas y objetivos para utilizar la plataforma. Creamos un plan de proyecto, configuramos la plataforma integr\u00e1ndola con su sitio web y software de gesti\u00f3n de eventos, y definimos sus procesos de ventas y marketing dentro de HubSpot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formamos a sus equipos y lanzamos la plataforma para gestionar sus actividades de ventas y marketing, incluyendo campa\u00f1as de correo electr\u00f3nico, registros de eventos y comunicaci\u00f3n con patrocinadores.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">RESULTADO<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Implementamos HubSpot estableciendo objetivos, creando un plan de proyecto, integr\u00e1ndolo con sus sistemas y definiendo sus procesos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto ayud\u00f3 a la empresa a mejorar la eficiencia, productividad y participaci\u00f3n del cliente, lo que result\u00f3 en un crecimiento aumentado y un mejor servicio al cliente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Overview A startup event management company faced challenges in managing their sales and marketing activities, tracking attendee information, and communicating with sponsors and speakers. To address these issues, they implemented HubSpot, a leading CRM and marketing automation tool. The Challenge The startup struggled to manage leads effectively and measure the success of their marketing campaigns. [&hellip;]<\/p>\n","protected":false},"author":231275767,"featured_media":2456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1379],"tags":[],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM Set Up (Start Up) | VEXCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-crm-set-up-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM Set Up (Start Up) | VEXCO\" \/>\n<meta property=\"og:description\" content=\"Overview A startup event management company faced challenges in managing their sales and marketing activities, tracking attendee information, and communicating with sponsors and speakers. 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