{"id":2767,"date":"2023-07-25T12:12:11","date_gmt":"2023-07-25T10:12:11","guid":{"rendered":"https:\/\/vexcosolutions.com\/?p=2767"},"modified":"2023-07-25T16:39:39","modified_gmt":"2023-07-25T14:39:39","slug":"case-study-automatic-lead-management","status":"publish","type":"post","link":"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-automatic-lead-management\/","title":{"rendered":"Gesti\u00f3n autom\u00e1tica de clientes potenciales"},"content":{"rendered":"<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"ecosystem\" style=\"color:#000000\">Descripci\u00f3n general<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro cliente era una start-up B2C que vend\u00eda una aplicaci\u00f3n m\u00f3vil para compras en l\u00ednea. Enfrentaron un desaf\u00edo con su proceso de gesti\u00f3n de leads, ya que recib\u00edan cientos de leads por correo electr\u00f3nico cada d\u00eda, lo cual era laborioso de procesar manualmente y asignar al representante de ventas adecuado.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">El reto<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro cliente asignaba manualmente leads de Gmail a HubSpot, un proceso tedioso y propenso a errores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los representantes de ventas a menudo estaban ocupados con otras tareas, y los leads permanec\u00edan en su bandeja de entrada durante horas o incluso d\u00edas antes de ser procesados.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"510\" data-attachment-id=\"187\" data-permalink=\"https:\/\/vexcosolutions.com\/es\/?attachment_id=187\" data-orig-file=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?fit=1200%2C598&amp;ssl=1\" data-orig-size=\"1200,598\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6249f9760013f780a12a614d_vision-mission\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?fit=1024%2C510&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?resize=1024%2C510&#038;ssl=1\" alt=\"\" class=\"wp-image-187\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?resize=1024%2C510&amp;ssl=1 1024w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?resize=768%2C383&amp;ssl=1 768w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/02\/6249f9760013f780a12a614d_vision-mission.jpeg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">NUESTRA SOLUCI\u00d3N<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, configuramos un formulario de leads en el sitio web del cliente que se integr\u00f3 con HubSpot, lo que permit\u00eda que los leads se almacenaran autom\u00e1ticamente en HubSpot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, creamos un filtro en Gmail para identificar los leads que deb\u00edan asignarse a los representantes de ventas. Luego, utilizamos UiPath, una herramienta RPA, para crear un bot que leyera los correos electr\u00f3nicos etiquetados en Gmail, extrajera la informaci\u00f3n del lead y creara nuevos leads en HubSpot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Configuramos el bot para que se ejecutara cada hora, lo que garantizaba que los leads se procesaran de manera oportuna.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">RESULTADO<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La automatizaci\u00f3n de la asignaci\u00f3n de leads con HubSpot y RPA mejor\u00f3 la eficiencia, redujo errores y aument\u00f3 los ingresos para nuestro cliente. Los representantes de ventas pudieron responder a los leads m\u00e1s r\u00e1pidamente, lo que result\u00f3 en m\u00e1s acuerdos cerrados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proceso automatizado tambi\u00e9n permiti\u00f3 al cliente escalar su proceso de gesti\u00f3n de leads sin contratar personal adicional. Pudieron manejar un mayor volumen de leads sin sacrificar calidad o velocidad.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Overview Our client was a B2C start-up, selling a mobile app for online shopping. They faced a challenge with their lead management process, as they received hundreds of leads via email each day, which was time-consuming to manually process and assign to the appropriate sales representative. The Challenge Our client was manually assigning leads from [&hellip;]<\/p>\n","protected":false},"author":231275767,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1379],"tags":[],"class_list":["post-2767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatic Lead Management | VEXCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-automatic-lead-management\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatic Lead Management | VEXCO\" \/>\n<meta property=\"og:description\" content=\"Overview Our client was a B2C start-up, selling a mobile app for online shopping. 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