{"id":2758,"date":"2023-07-25T09:07:25","date_gmt":"2023-07-25T07:07:25","guid":{"rendered":"https:\/\/vexcosolutions.com\/?p=2758"},"modified":"2023-07-25T16:39:38","modified_gmt":"2023-07-25T14:39:38","slug":"case-study-customer-retention-for-sas-company","status":"publish","type":"post","link":"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-customer-retention-for-sas-company\/","title":{"rendered":"Retenci\u00f3n de clientes para empresa SAS"},"content":{"rendered":"<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"ecosystem\" style=\"color:#000000\">Descripci\u00f3n general<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro cliente era una empresa de r\u00e1pido crecimiento que ofrec\u00eda un conjunto de herramientas basadas en la nube para peque\u00f1as empresas como servicio de software (SAS). Hab\u00edan experimentado un crecimiento r\u00e1pido pero ten\u00edan dificultades para gestionar las relaciones con sus clientes y retenerlos a largo plazo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se acercaron a nosotros en busca de ayuda para implementar un sistema de CRM que abordara estos problemas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">El reto<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los equipos de ventas y \u00e9xito del cliente de nuestro cliente estaban utilizando herramientas diferentes para gestionar los datos de los clientes, lo que dificultaba el seguimiento de las interacciones y el historial de los clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n ten\u00edan dificultades para gestionar las solicitudes de soporte al cliente de manera oportuna y eficiente, lo que resultaba en tasas elevadas de p\u00e9rdida de clientes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"2762\" data-permalink=\"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-customer-retention-for-sas-company\/campaign-creators-arw7ic7msam-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?fit=6000%2C4000&amp;ssl=1\" data-orig-size=\"6000,4000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"campaign-creators-ARW7Ic7MSAM-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-2762\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/vexcosolutions.com\/wp-content\/uploads\/2023\/07\/campaign-creators-ARW7Ic7MSAM-unsplash.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">NUESTRA SOLUCI\u00d3N<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Trabajamos con nuestro cliente para implementar un sistema de CRM dise\u00f1ado para abordar sus necesidades espec\u00edficas. El sistema integr\u00f3 sus procesos de ventas, marketing y operaciones, permitiendo una gesti\u00f3n m\u00e1s efectiva de los clientes en todas las \u00e1reas del negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proporcionamos capacitaci\u00f3n a su personal sobre c\u00f3mo utilizar el nuevo sistema y nos aseguramos de que todos los datos se migraran correctamente. Tambi\u00e9n creamos informes y paneles personalizados que les permitieron monitorear f\u00e1cilmente su rendimiento en ventas y con los clientes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">RESULTADO<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema de CRM que implementamos ayud\u00f3 a nuestro cliente a mejorar las tasas de retenci\u00f3n de clientes y aumentar sus ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo de \u00e9xito del cliente pudo ofrecer soporte m\u00e1s r\u00e1pido y efectivo, lo que result\u00f3 en una disminuci\u00f3n del 20% en la p\u00e9rdida de clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo de ventas tambi\u00e9n pudo realizar un seguimiento de leads y negociaciones de manera m\u00e1s eficiente, lo que result\u00f3 en un aumento del 30% en las ventas en los primeros seis meses.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Overview Our client was a fast-growing SAS (software as a service) company that offered a suite of cloud-based tools for small businesses. They had experienced rapid growth but were struggling to manage their customer relationships and retain customers over the long term. They approached us for help in implementing a CRM system to address these [&hellip;]<\/p>\n","protected":false},"author":231275767,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1379],"tags":[],"class_list":["post-2758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer retention for SAS Company | VEXCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vexcosolutions.com\/es\/2023\/07\/25\/case-study-customer-retention-for-sas-company\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer retention for SAS Company | VEXCO\" \/>\n<meta property=\"og:description\" content=\"Overview Our client was a fast-growing SAS (software as a service) company that offered a suite of cloud-based tools for small businesses. 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Solutions","author_link":"https:\/\/vexcosolutions.com\/es\/author\/xaviadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Overview Our client was a fast-growing SAS (software as a service) company that offered a suite of cloud-based tools for small businesses. 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